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Correlación entre contenidos y tráfico

Uno de los pilares fundamentales de cualquier estrategia SEO es la estrategia de contenidos.

Una de las grandes verdades (de esas que no cambiarán) es la correlación entre contenido y tráfico. La regla es sencilla de entender: más número de contenidos = más número de búsquedas donde puedo aparecer = más tráfico.

Resulta interesante recordar que un mayor número de contenidos, nos permite acceder a términos de «larga cola» y estos a su vez son determinante para conseguir aumentos en posiciones de palabras de la «cola corta».

Para comprobar dicha obviedad extraje la relación entre creación de contenidos y visitas de uno de los sites más importantes con los que trabajo y el resultado como podéis observar establece una correlación total entre contenidos y visitas desde buscadores.

correlación contenido tráfico SEO

Eso sí, no basta con crear contenido a la ligera, algunas recomendaciones importantes son:

  • Analizar las tipologías de búsquedas para adaptar los contenidos.
  • Analizar el comportamiento estacional de la demanda de contenidos.
  • Estar atentos a nuevas tendencias, términos que generan demanda.
  • Facilitar la indexación de los nuevos contenidos.
  • Generar un «contenedor» HTML optimizado para buscadores, donde el contenido creado sea entendido de manera correcta por dichos buscadores.

9 comentarios

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